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PrimpPowderPout, Cambridgeshire make-up and hair artist
PrimpPowderPout was founded by Ashley Kay Gifford, an Ely, Cambridgeshire based make up and hair artist, allowing her to bring her experience from the Fashion and Photographic industry to the Wedding and Bridal, Special Occasion and Corporate make-up genres.
Primppowderpout - Cambridge make-up and hair artist

Frequently Asked QuestionsCommon questions about my make-up and hair services

Photograph - Through The Woods We Ran

What area do you cover?

The Primp Powder Pout Team provide Bridal, Editorial and Corporate Hair and Makeup in Cambridgeshire, Norfolk, Suffolk, London as well as Shropshire and Scotland. The team have also travelled internationally, covering the US, Italy, Croatia, Spain, specifically the Costa Brava, Barcelona and Costa del Sol and Thailand. Ashley Kay can also provide make-up and hair services at her home in Ely and is available to travel to any address within 20 miles of Cambridge for free. For anywhere outside of this area there will be a charge of 50p per mile for each extra mile, or the cost of train fare (in central London).

How do I book?

Send me an email or use the contact form on this website and we can discuss your exact requirements. Once we've done this and you are happy with everything, I will send you a link to my online booking form where you can fill in all your details.

I get booked up a year in advance, sometimes more. To avoid disappointment, especially with destination weddings, I suggest getting in touch at your earliest convenience. As much as I would love to do every wedding that comes through, I am often having to turn brides away due to being fully booked.

For weddings, I take bookings over a year in advance, but will also try my best to accommodate last minute bookings, and during peak season (April - October) there is a minimum booking of 3 people per wedding.

How do I pay?


Once everyone is happy and the booking form is completed and sent back to me, I require a £100 non-refundable deposit to hold the wedding date for you until the trial within 6 months of the wedding or £100 non-refundable deposit for weddings booked within a year in advance.

The trial is then booked in, and I require payment for this before the trial starts in the form of bank transfer or cash (I also accept Bitcoin payments, please contact me for more info)

Once the trial is complete, I require 50% of the full wedding payment to be made within 3 days of the trial date. This payment is non refundable in the event of cancellation.

The final 50% of the payment is payable within 3 days of the wedding date.

Other services

For special occasions and lessons I require full payment to be made by bank transfer or cash beforehand (I also accept Bitcoin payments, please contact me for more info)

All corporate, fashion, editorial and TV work I will invoice and require the invoice to be paid at most 30 days from the date of invoice.

Where and when does the bridal trial take place?

The trial is held either at my studio in Ely, or at a place of your choosing. Due to high demand, trials during weekdays are cheaper than those in the evenings or weekends, and I always suggest trying to schedule the trial along with a dress fitting so you can see the look in its entirety.

How does the bridal trial work?

The trial is a time for us to sit down and discuss your exact requirements, for which I can provide plenty of inspiration if you aren't sure. It is an iterative process where after our initial discussion I will try a look, and based on your feedback will either start from fresh again, or make tweaks and adjustments, and this process continues until you are 100% happy. I will make records of each step so the look can be recreated exactly on the big day.

How long will the bridal trial take?

The trial normally takes a maximum of 2 hours for the bride and around an hour per person for any others in the party.

Can I have a trial without booking the wedding date?

Of course - but until you have paid the £60 holding fee I cannot hold the date for you so it may have already gone by the time of your trial, so a deposit to hold the date without a trial will be required!

What happens on my wedding day?

On the wedding day, I arrive at the time we have previously agreed, sometimes a bit earlier. I let you carry on with your morning for about 10 minutes while I unpack and prep the 'bridal station'. Once I am ready, I start with the first person of the day, which is typically a bridesmaid or mother, depending on what their role is for the day!

I then move onto either another bridesmaid or the bride. If I am working on hair and makeup for the day, I will do the bride's hair first, let her roam around while I finish the other members of the party and then 1 1/4hrs before the bride is due to be completely finished and ready to leave, I will start her makeup, so that it is the last thing we do and its perfectly fresh! 

This also allows me to get the bride to sit down, chat to me, and work through any worries she has about her big day! Its a great time for me to work my magic and smooth the bride's worries!

What's the maximum number of makeovers you can do on the wedding day?

As numbers increase, I can call on my highly skilled and fully trained (by me) assistants to help out, however any more than 12 people and I can't guarantee that I will have time to fully verify and touch up each makeover to ensure it is up to my extremely high standards.

If assistants are needed, they will be included in the wedding price and will be no extra cost to you.

What make-up and hair products do you use?

I use a wide range of high end make-up and hair products. My top make-up products in my kit range from MAC, Estee Lauder, Benefit, bareMinerals and Clinique, Urban Decay. My aim is the use products that I know are amazing in photographs but also don't react to sensitive skin and are animal friendly, this is primarily why I stick to these main brands, however, if you have a preference I am happy to use others. I use HD techniques with the above mentioned products which gives that flawless, airbrushed effect. 

My top tools for hair is Babyliss Pro curling tongs and Toni, Remington Pro & Guy. The hair products used range from TiGi, Toni & Guy, LUSH, Bumble & Bumble, OUAI, Shwarzskopf, Moroccan Oil and Ojon.

If there is an asthma or fragrance allergy, I have other products I can use, so as not to cause any issues. 

What if I change my mind?

In the unlikely event that you change your mind after the trial, you will of course be free to cancel, but will not be refunded the £60/£100 fee that was paid to hold the wedding date.

For cancellations any other time between after the trial and the wedding day, you will not be refunded the 50% payment.

What happens if you are ill on the day?

This hasn't happened to me yet, but in the unlikely event I am unable to provide my service I have trusted and highly skilled assistants who can step in. I also have a large network of other artists in the area who I can call on at the last minute. If I still cannot arrange cover then a full refund will be provided.

© (2019) Ashley Kay Gifford @ PrimpPowderPout
61 Cardinals Way Ely Cambridgeshire CB7 4GF07917475466